As an extensively experienced brand manager, I’ve worked with several brands within and outside London ENT to grow their business and improve brand awareness. Conducting user research on various personal products across the Alcohol, Cannabis, and Food industries.
Overview
© KRUEL LONDON
Kruel London
Role: Creative Executive
Project Overview
Built in Italy’s Civitanova Marche (the “Shoe capital of Italy”), Kruel London was brought to life by Dre London with the goal of competing with established luxury shoe brands. My focus with this project was generally centered on brand marketing.
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The Process
As a creative exec, I work with several brands within and outside of London ENT to increase brand awareness. I helped manage Kruel London, a women’s shoe line that was incorporated into our film project High Heel to further boost brand awareness.
I helped manage Kruel London, a women’s shoe line backed by Dre London. In order to increase brand awareness and visibility, we decided to incorporate the product into our film project High Heel.
The shoe line ended up inspiring the look of the high heel shoes that the drug runners within the series use to transport their product across the country. The team and I later decided to integrate Kruel London’s marketing strategies with those of other London ENT brands. In this way I could ensure that every project within the London ENT company would work together to promote and grow each other.
© 2022, Maison No. 9
Maison No. 9 Rose
Role: Creative Executive
Project Overview
Brewed in Provence, France by esteemed winemakers, this grenache-based rosé was created by hip hop superstar Post Malone alongside manager Dre London. Here, I aimed to find ways to integrate Maison No. 9 Rosé marketing into the various projects we were developing.
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The Process
Maison No. 9 Rosé is Post Malone and Dre London’s grenache-based rosé (brewed in Provence, France by esteemed winemakers). The team and I brainstormed ways to increase visibility among the public and decided to enhance London ENT’s synergy by incorporating the brand into other company projects.
Maison No. 9 Rosé was then highlighted in the production of High Heel, Tyga’s upcoming comedy feature, and the Hive Live events through product placement.
© Spotify USA Inc.
Dzeko Music Videos
Role: Writer/Creative Executive
Project Overview
Dzeko is a platinum-certified DJ from Toronto, Canada. I worked with Dzeko to write and develop a series of three animated music videos for his upcoming releases. My team managed the entirety of the video production from collaborating with storyboard artists to hiring animators to bring the project to life, we aimed to capture the essence of Dzeko’s music in the video.
The Process
Growing personal musical brands was an important part of my job at London ENT. One artist I worked alongside was Dzeko, with whom I collaborated to write scripts for three animated music videos. We managed the entire video production process, including hiring external teams throughout various steps in the process to help bring the project to life.
After working with the company and Dzeko to write a treatment for a music video that best captured the energy of the song—and Dzeko as an artist—we connected with the animation team. After connecting with a storyboard artist to create a storyboard for the script, we worked with the animator and brought to life three animated music videos that are set to go live throughout the later half of 2022.
The Outcome
My previous experience in brand management allowed me to lead the team through artist collaboration, marketing strategies, social media promotion, competitor research, and market expansion efforts.
Although the music videos will not air until the later half of 2022, I am confident that they will be well-received by a large audience.